Tiny businesses are underrated.
There is a profound dignity in an idea that fits perfectly into the rhythm of a human life.
If you’re searching for anti-hustle business ideas because the grind has worn you out, you’re in the right place. We help you build a sustainable, small-scale business in your own backyard, studio, or home office, a stable alternative to gig work, the venture grind, or another corporate job.
Start Your Flight Plan
Why $100 a day?
It won’t make you rich. But it’s real, sustainable, and entirely yours.
That’s rent. That’s tuition at a state school. That’s a proof-point that your idea works and is sustainable without having to give up your life to find out. Financial experts point to a $10,000 cushion as the number that changes everything for someone living paycheck to paycheck, and at $100 a day, the line between no safety net and safety can be crossed in under a year.
There’s a third way to build something of your own.
Corporate work asks you to trade your time and energy for someone else’s dream.
Hustle culture that asks you to scale aggressively and burn out trying.
Small, autonomous, and potent enough to sustain your life while leaving you time to live it. This is us.
How Easy is $100 a day?
Paying you $100 for one deep, honest service a day.
Buying a $25 handcrafted item or local service.
A few people in a community coming together with you as the host.
Ready to build the next tiny thing?
Join an anti-hustle business community of creators building sustainable, $100/day businesses, together. Find out if now is your season by taking our readiness quiz, or skip straight to your Flight Plan.
Along the way, we’ve also built pricing tools for our students, real spreadsheets for freelancers and service providers, wedding photographers,makers and small-batch sellers. They’re built into the coursework, and expanded versions available on their own as standalone tools. See the tools →